By Brice Wallace
Pardon the pun, but Utah’s ski resorts have been on a run.
And they want to see it continue. Coming off two record seasons, the state’s resorts are hoping that 2017-18 is a repeat.
“Last year was an all-time record,” Nathan Rafferty, Ski Utah’s president, said at a recent season kickoff news conference. “The season before that was an all-time record as well. We’re crossing our fingers and looking forward to what we hope to be a third record season in a row.
“We have a ton of momentum. That’s always important in our industry. Skiers have short memories, and what they remember of last season was pretty darned good. There was a lot of good skiing. So, momentum is on our side, for sure.”
The Utah industry last season had nearly 4.6 million skier days (defined as one person visiting a ski area for all or any part of a day or night for the purpose of skiing/snowboarding), topping the nearly 4.46 million level set the prior season. The lowest skier-day total in Utah during the past 10 years was about 3.8 million in 2011-12.