The Governor’s Office of Economic Development board often awards economic incentives to companies in financial technology, medical innovation and other high-tech sectors.

A company approved for an incentive this month focuses on mowing lawns.

Specifically, TaskEasy Inc. uses a website and mobile app to connect property owners with contractors to get lawns mowed and snow cleared. The Salt Lake City-based company was approved for a tax credit incentive of $806,842 tied to the creation of 191 jobs over five years.

“Most companies coming recently [for GOED incentives] have something to do with data analytics. This has something to do with something that really needs to be done: either get your lawn mowed and cleaned up or get your snow removed,” said Mel Lavitt, chairman of the GOED board’s incentives committee. “It’s ingenuous to think of how to take something that everything thinks is ‘You’ve got to call Joe, who owns the lawn mower company,’ to take this and bring everything together.”

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