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Salt Lake City was full of essential oil enthusiasts last week as more than 30,500 doTerra representatives descended on the Salt Palace Convention Center for the company’s Global Convention. Officials of the Pleasant Grove-based direct marketing company said the available convention slots sold out in 72 hours when they were offered earlier this year.

The event was the largest single-company convention ever held in Utah, doTerra officials said. Estimates put the economic impact of the gathering at $29 million. doTerra said an additional 100,000 company representatives watched via livestreaming.

The convention promoted doTerra’s mission statement and values, educated attendees on products, launched new products and company directives and promoted current initiatives, including the firm’s Healing Hands Foundation, Co-Impact Sourcing and others. Attendees also heard announcements regarding planned medical clinics and a new Aromatic Plant Research Center.

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