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Salt Lake City was full of essential oil enthusiasts last week as more than 30,500 doTerra representatives descended on the Salt Palace Convention Center for the company’s Global Convention. Officials of the Pleasant Grove-based direct marketing company said the available convention slots sold out in 72 hours when they were offered earlier this year.

The event was the largest single-company convention ever held in Utah, doTerra officials said. Estimates put the economic impact of the gathering at $29 million. doTerra said an additional 100,000 company representatives watched via livestreaming.

The convention promoted doTerra’s mission statement and values, educated attendees on products, launched new products and company directives and promoted current initiatives, including the firm’s Healing Hands Foundation, Co-Impact Sourcing and others. Attendees also heard announcements regarding planned medical clinics and a new Aromatic Plant Research Center.

Keynote speaker Dan Nevins, an Iraq War veteran and decorated soldier, talked to convention-goers about leadership and overcoming adversity. There was also a street party featuring a performance by pop singer-songwriter Rachel Platten.

“This year’s convention theme, ‘You,’ speaks to what I admire most about the people of doTerra: our love of others and commitment to share and give back,”  said David Stirling, founding executive, chairman and CEO at doTerra. “This annual gathering of our community is a great way to celebrate our collective achievements, learn about the future of essential oils and get inspired together. We are honored to host Utah’s largest-ever single-company convention and introduce so many people from around the world to our beautiful state.”

Attendees were estimated to have donated over 2,000 hours of service during the convention by creating hygiene kits for disaster areas throughout the week.