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Salt Lake City-based Internet retailer Inc. has launched a new online car-buying platform, Cars by Overstock. According to a release from the online giant, the platform helps customers navigate every aspect of the car-buying process, starting with the ability to research their purchase using up-to-date vehicle data, popular articles and in-depth video reviews.

Research data and editorial content for in-depth automotive research is provided through a partnership with TEN — The Enthusiast Network — and its automotive brand Motor Trend.

Once their research is completed, customers can search Cars by Overstock’s database of nearly 4 million new, used and certified cars from thousands of dealers across the country before negotiating directly with the dealer — in some cases in complete anonymity. Vehicle protection plans for qualified new or used cars from trusted warranty providers are also available at the site, the statement said.

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