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Orem-based Go Banyan Inc., a patient engagement software platform provider, has appointed Carine Clark as president and CEO. Under Clark’s leadership, the company will continue to expand beyond its origins in the dental industry to serve adjacent healthcare verticals, the company said in a statement last week.

Before joining Banyan, Clark was president and CEO at MaritzCX, a global customer experience software and services company where she was named the EY Entrepreneur of the Year 2016 Award winner in the Utah Region.

“We are thrilled to have Carine join Banyan as our new CEO,” said Brandon Andra, co-founder and chief revenue officer. “Carine is one of Utah’s most respected executives. She has a consistent track record of helping growth companies — like Symantec and MaritzCx — scale their success. No one does a better job of blending entrepreneurship with enterprise-level leadership than Carine.”

Banyan was founded in November 2013 to market a HIPAA-compliant social media consent app, allowing healthcare practitioners to enlist patients in word-of-mouth marketing online. Since then, Banyan has expanded its offerings to include a real-time reviews platform, personalized websites and an automated practice listing service. Thousands of dental practices are Banyan clients across the U.S. and the company is expanding into other elective healthcare specialties that embrace social media and online reputation management.

“At this point in my career, I am very selective about where I invest my time,” said Clark. “Banyan’s purpose-driven approach resonates with me. I share Banyan’s commitment to making a difference by humanizing healthcare. We’re making an impact by helping doctors relate to their patients as people — and vice versa — because trusted relationships ultimately improve patient outcomes, which helps practices grow profitably. I look forward to helping Banyan expand its reach and influence in a meaningful way.”

In addition to Clark, Banyan has rounded out its executive team with several key hires and promotions, including Brandon Andra, chief revenue officer; Tim Hansen, vice president of operations and finance; Paul Jones, vice president of strategic initiatives; and Jed Morley, vice president of marketing.

“Banyan’s growth velocity has impressed us from the beginning,” said Ben Capell, a partner at Peterson Ventures, an investor and board member of Banyan. “As the company matures, we welcome Carine and other new members of Banyan’s executive team as partners in solving an important market need.”