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seth jonesEDITOR’S NOTE: When it comes to understanding golf as a business, there is no one more qualified than the folks at Golfdom magazine. After all, they’ve been covering the sport for over 90 years. Founded by World Golf Hall of Fame member Herb Graffis and his brother Joe, Golfdom was one of the early places where the sport was treated as a business. Graffis entered the hall as a writer, but is also the founder of the National Golf Foundation and the Club Managers Association of America.

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