During a visit to Cedar City for Thanksgiving in 2013, Nick Froyd realized he had forgotten his art supplies. He searched and shopped, but couldn’t find adequate supplies anywhere in Cedar City. Thus, the idea for an art supply store was born. Froyd had worked for years as an employee and in management for several different corporations. He reached the conclusion that the owners of those businesses aren’t smarter than everyone else; they just dared to take a risk. That’s when Froyd decided it was time to move back to Cedar City, take a risk and make his dream a reality.