By Béat Koszinowski
Mistake 1: Thinking all insurance is the same
Closer to the truth: All insurance is the same until you have a claim. While the insurance industry has certain standard policy types, most risk is insured via an individually tailored policy. Even within the same insurance company, underwriters use different policy language and add or delete coverage depending on the type of risk. In the insurance world, the customer is considered the risk.