Utah’s Pickleball Inc., parent company of many of the growing sport’s leading brands, has entered into a strategic partnership with Kaysville-based The Pickler, a franchisor and operator of a nationwide network of indoor pickleball facilities. The deal includes a significant investment from Pickleball Inc. into The Picklr, a collaborative promotional campaign from Pickleball Inc., integration of Pickleball Central pro shops and much more that will drive franchise growth and memberships at Picklr locations, the companies announced.

Pickleball Inc.’s brands include Carvana Professional Pickleball Association (PPA Tour), Pickleball Central, Pickleball Brackets, PickleballTV, Pickleball.com and TopCourt.

As demand for pickleball facilities has grown, The Picklr recently announced plans to open more than Please log in to see the rest of this story.